You’re Lynn Brand Campaign
Ask anyone, “what makes Lynn special?” They will explain, “the people.” So it was a natural goal to tell Lynn’s story from the perspective of students, alumni and faculty—people with grit, determination and imagination. The “you’re Lynn” brand campaign celebrates remarkable accomplishments and invites like-minded optimists to join. This campaign features a bold presentation of the university logo and vibrant selfie-style photography that captures “the people” in action.
Details
Creative strategy/direction
Print/digital advertising
Multimedia/collateral