Brand Identity Package Pricing

Brand identity pricing can vary widely. Agency prices can range from $30,000 - $200,000+. With 20+ years of experience in the industry, I’ve learned not all businesses need to spend that much money. Whether enhancing existing brand equity or starting from the ground up, I bring agency-level strategy and design skill to the same project that has a higher cost elsewhere. Please review the small business package pricing below. 

  • You are starting a business and need a logo, or you want to refine an existing identity and achieve a more polished look. You may be happy with your look and feel, colors, fonts, imagery, and style, but your logo looks dated and needs an update.

    Discovery

    
This process helps me get to know you, your business, industry, competitors, customers, uniqueness and sets the strategy for the design work to come. A kick-off meeting and a Q&A worksheet will provide insight into your objectives. The worksheet questions will focus on items like, audience, goals and history/brand story. We will review your existing marketing materials and survey your direct competitor branding.

    Logo


    A logo is more than slick graphics and text. If designed well, it tells a company’s story, and helps to establish an emotional connection with your target audience. After discovery is complete, I’ll put together 2 logo concepts to present to you. Once you select a concept we can refine the details. For final delivery, I will package a final set of files suitable for applications including print, web and promotional items.

    Logo color specs


    To ensure your brand colors execute perfectly across various applications, I will provide a logo color sheet listing the specifications for the colors in your logo. This will include Pantone, CMYK, RGB, and hexadecimal codes to guide your print vendors and web developers.


    COST $4800

  • You are refreshing your business’s existing branding or starting from scratch. You need strategic direction for developing visual elements and a tool-kit for executing.

    Discovery

    This process helps me get to know you, your business, industry, competitors, customers, uniqueness and sets the strategy for the design work to come. A kick-off meeting and a Q&A worksheet will provide insight into your objectives. The worksheet questions will focus on items like, audience, goals and history/brand story. We will review your existing marketing materials and survey your direct competitor branding.

    Logo

    A logo is more than slick graphics and text. If designed well, it tells a company’s story, and helps to establish an emotional connection with your target audience. After discovery is complete, I’ll put together 2 logo concepts to present to you. Once you select a concept we can refine the details. For final delivery, I will package a final set of files suitable for applications including print, web and promotional items.

    Messaging

    Messages or phrases such as a tagline or headlines that convey meaningful ideas about your brand or business.

    Color Palette

    Specifications for the colors in your logo, including Pantone, CMYK, RGB, and hexadecimal codes. This may also include a primary and/or secondary color palette that coordinate within an overall look and feel for your brand. Example executions to show how to use them.

    Typography

    Specifications for selected brand fonts, with examples of how to use them.

    Graphic Elements

    A library of lines, patterns or shapes that may be needed to support your brand’s visual theme. Example executions to show how to use them.

    Brand Style Guide

    A guide to provide usage rules and specifications for all of the items listed above. This will ensure consistency throughout all applications of your brand.


    COST 9,800

  • Your business may have many more design needs outside of a Basic Logo or Standard Brand Package. The best way to achieve your goals is to think of these additional needs in two parts. Phase 1 is the Basic Logo or Standard Brand Package. Phase 2 is applying the work in Phase 1 to the applications in Phase two. See a list of some of the common projects I’m asked to complete as a Phase 2 scope of work

    You may have an existing brand in place that is working for you and you are looking to hire a designer for project work only. I would be happy to jump in and execute. Pricing will depend on your specific needs.

    Projects include:

    • Business cards and letterhead

    • Brochures

    • Campaigns

    • Environmental branding or signage

    • Social media post templates

    • Presentation templates 

    • Website design/re-fresh/content strategy

    • Publications

    … and many more.